Wednesday, November 21, 2007

Seller's Advantage

The recent sub-prime mortgage fiasco has put sellers in an interesting compared to recent years. The market slow down has caused sellers to make some adjustments in an effort to ensure their home stands out. Our company has developed a program to assist sellers and their agents in not only helping them give their house that "edge" but to also assist in marketing the property reaching thousands of other buyers and agents that they otherwise would have difficulty marketing to.
Our program is called the Seller's Advantage Program. What we do is a standard home inspection we would do for any buyer. From that report we create a summation to leave out with prospective buyers at the listed property. We also use that summation in a mass email that we send out to our database of agents and past clients which is now over six thousand. We are also implementing a recent plan that one of our employees came up with that actually helps attract both agents and buyers alike to each property that is involved in the Seller's Advantage program. Our recent article in the AJC Homefinder helps identify some things you can do to help sell your home during a sluggish time in the market.